GUERRILLA
MARKETING
SERVICES.
Three formats. 50+ US cities. 500+ campaigns delivered. Every placement photo-documented and mapped. Pick the format that matches your launch, or stack every format for a full city takeover.
Wheat Pasting.
Large-format wheat paste posters on prime urban walls. 24"×36" to 48"×72". 100% photo documented.
Chalk Spray Stencils.
Precision chalk spray stencil activations at sidewalk level. Temporary, bold, and impossible to miss.
Full Impact Campaigns.
End-to-end campaigns combining wheat pasting, wild posting, and chalk stencils for total street saturation.
WHAT IS GUERRILLA MARKETING?
Guerrilla marketing is unconventional, street-level advertising that uses physical media — wheat paste posters, chalk spray stencils, stickers, and wild postings — to reach audiences where they actually live, commute, and gather. Unlike digital ads that can be skipped, blocked, or muted, guerrilla campaigns exist in the real world and demand attention through physical presence.
The category originated as a tactic for challenger brands competing against far-larger ad budgets, but it is now used by global brands — record labels, fashion houses, streaming platforms, and major sports properties — as a cultural-credibility layer alongside traditional paid media.
Phantom Pasting specializes in three core guerrilla formats — wheat pasting, chalk spray stencils, and full impact campaigns — each designed for a different kind of street-level impact. Every campaign is photo-documented and geo-tagged so you can see exactly what ran where.
The best guerrilla campaigns do not replace digital — they amplify it. A wheat paste wall becomes a photograph on a creative director's camera roll, which becomes a piece of owned social content, which compounds the reach of the install itself.
WHICH FORMAT IS RIGHT FOR YOUR CAMPAIGN?
Each format solves a different creative problem. Wheat paste is loud, physical, and lasts for weeks. Chalk stencils are temporary, event-ready, and nearly frictionless to permit. Full impact stacks both. Here's how they compare side-by-side.
HOW TO CHOOSE A FORMAT.
Start with the goal, not the medium. Below are the four most common campaign scenarios we hear and the format we recommend for each — feel free to use it as a shortcut on your brief.
Large-format posters build weeks of awareness in high-traffic corridors. Ideal for drops that need run-up buzz.
Temporary sidewalk stencils create a fresh-install moment exactly when the audience arrives — then fade cleanly.
Stacking wheat paste + chalk + wild posting in targeted zones creates compound impressions that own the neighborhood.
A targeted wall run in two or three neighborhoods is the lowest-risk entry, with photo documentation you can reuse in paid social.
HOW DOES A CAMPAIGN WORK?
Brief Us
Tell us your brand, city, goals, and timeline.
We Plan
Wall scouting, stencil cutting, print production.
We Deploy
Crews hit the streets in your target market.
You See It
Full photo documentation delivered.
WHO USES GUERRILLA MARKETING?
SERVICES FAQ.
What kinds of guerrilla marketing services does Phantom Pasting offer?
Phantom Pasting offers three core guerrilla marketing formats: wheat pasting (large-format posters on urban walls), chalk spray stencils (temporary water-based sidewalk and plaza activations), and full impact campaigns (multi-format deployments combining every format for total market saturation). All three include strategy, production, install, and 100% photo documentation.
Which format is right for my campaign?
Wheat pasting is best for awareness, launches, and longer-run campaigns (weeks to months). Chalk stencils are best for event activations, venue entrances, and short-run cultural moments (days to weeks). Full impact is best when the goal is to dominate a neighborhood or market across multiple formats at once.
How much do guerrilla marketing campaigns cost?
Pricing is quoted per campaign and depends on city, placement volume, format, and timeline. Single-city wheat paste runs and chalk activations start in the low to mid four figures; national full impact campaigns scale into five and six figures depending on density. Call (917) 400-4594 for a tailored quote.
How quickly can a campaign go live?
Standard lead time is 2–3 weeks from approved brief to first install — that covers strategy, wall scouting or stencil cutting, print production, and scheduling. Rush timelines under 2 weeks are possible for single-city campaigns depending on capacity.