← Back to WorkFASHIONPASS
FASHIONPASS
LOS ANGELES.
Large-format wheat paste campaign across prime walls in Melrose, Silver Lake, and Downtown LA. Bold, colorful posters designed to stop traffic and drive brand awareness for FashionPass.
FashionPass
Client
Los Angeles
City
Wheat Pasting
Format
100% Photo
Documentation
The BriefFASHION AT
FASHION AT
STREET LEVEL.
FashionPass needed to break through the digital noise and put their brand directly in front of LA's most fashion-forward neighborhoods. The goal: large-format visual impact that gets photographed and shared — turning city walls into organic social content.
The ExecutionMELROSE TO
MELROSE TO
DOWNTOWN.
We deployed large-format wheat paste posters across prime walls in Melrose, Silver Lake, and DTLA — neighborhoods where FashionPass's audience actually lives and moves. Every installation was photographed and delivered as part of a full campaign report.