← Back to WorkINCREDIWEAR
INCREDIWEAR
STREET CAMPAIGN.
Multi-format guerrilla marketing campaign for Incrediwear — pole wraps, sticker saturation, and nighttime urban advertising. Street-level brand presence that catches eyes day and night.
Incrediwear
Client
Multi-Format
Format
Day & Night
Execution
100% Photo
Documentation
The BriefRECOVERY BRAND,
RECOVERY BRAND,
STREET PRESENCE.
Incrediwear needed grassroots visibility for their performance recovery products. The ask: put the brand in front of active, health-conscious audiences at street level — near gyms, parks, and fitness-focused neighborhoods — using formats that feel native to the urban environment.
The ExecutionPOLES, STICKERS,
POLES, STICKERS,
INTERSECTIONS.
We deployed pole wraps with illuminated nighttime impact, sticker saturation at key urban intersections, and targeted placements near fitness centers and active lifestyle hubs. Multi-format execution that kept the brand visible around the clock — day and night.