← Back to WorkFIFA WORLD CUP
FIFA WORLD CUP
ATLANTA.
Massive wheat paste and wild posting campaign across Atlanta for the FIFA World Cup. Multi-wall installations in high-traffic zones — creating an inescapable street presence for the world's biggest sporting event.
FIFA
Client
Atlanta, GA
City
Wheat Pasting
Format
Multi-Wall
Scale
The BriefWORLD CUP
WORLD CUP
ON THE STREETS.
The FIFA World Cup needed street-level buzz in Atlanta — one of the host cities. The goal was a city-wide visual takeover that built excitement leading up to the matches and created an unmissable atmosphere across the city's most walkable neighborhoods.
The ExecutionMIDTOWN TO
MIDTOWN TO
LITTLE FIVE.
We deployed multi-wall wheat paste installations across Atlanta — Midtown, Little Five Points, and key corridors leading to match venues. Gallery-style wall takeovers created moments that pedestrians stopped to photograph. Every hit documented and delivered.